In some countries, where colonization has a painful past, that sadly is what skin whitening means.

When most of us hear the term skin whitening, we think of literally whitening the skin’s color - bleaching it. I wanted to know what it meant and why it seemed like I couldn’t escape it. So like any good skincare junkie, I was determined to get to the bottom of the whole skin-whitening thing. Since this word conjured up scary images of people doing painful and very harmful things to their skin, I couldn’t understand for the life of me who would be buying these products. When I first came across the term a year ago, I couldn’t understand why brands were actually marketing their products as whitening. If you’re like me and you love all things K-Beauty, it most likely means you’ve probably encountered the term “whitening” while browsing the skincare aisle of your favorite Korean Beauty store or even local Sephora.Įveryone from prestige skincare brands like Shiseido and Sicily to K-Beauty favs like Tony Moly offer countless ways, in forms of cleansers, creams, lotions and serums to whiten the skin.

Idole kin lightening cream reviews